UNICEF UK’s My Fundraising raises over £500,000 in eight months

first_imgUNICEF UK’s My Fundraising raises over £500,000 in eight months Howard Lake | 10 January 2012 | News  21 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis UNICEF UK’s redeveloped My Fundraising tool has raised £500,000 in eight months. The online fundraising platform enables individuals to create their own profile pages with which to promote their own sponsored fundraising event.A year ago the charity acknowledged that the My Fundraising website had become outdated, so appointed digital communications agency Chameleon to redesigned and develop it. The new site features a more intuitive navigation structure, a streamlined donation process that includes PayPal, and integration with social channels including Facebook.My Fundraising is UNICEF UK owned and branded, so does not run using a third party service such as those provided by JustGiving, Virging Money Giving or BT MyDonate. As such, it does not pay commission fees to third parties, and it has full access to the site’s analytics and all supporter and donor data.The site launched in April 2011, and UNICEF UK promoted it by emailing its supporter base and placing banner ads on its main site.ResultsSince the launch nearly 900 pages have been set up by individual fundraisers. The average donation has risen from £25 on the previous version of the site to £48.Alyrene Rosser, Fundraising Initiatives Manager (Events) at UNICEF UK said: “This website has been UNICEF UK’s fundraising success story of 2011. I think it’s achieved such a lot in a short space of time because it’s so easy to navigate and use, and has a clear, simple donation process.”http://fundraise.unicef.org.uk AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: Digital Research / statisticslast_img read more