Share StumbleUpon Submit Share Related Articles FSB selects Glenn Elliott as new COO August 12, 2020 Alex Gersh returns to betting as Sportradar CFO July 13, 2020 BGC: Charities win big as bookies take beating in Britannia Stakes June 19, 2020 Paddy Power Betfair shareholders have backed the group’s proposition to rebrand as Flutter Entertainment, as confirmed as part of an annual general meeting for the operator. The Paddy Power Betfair chairman, Gary McGann, has confirmed that a 99.8 per cent majority of shareholders voting by proxy backed the move to rebrand the group, as it seeks to reflect the group’s growing brand portfolio.The notice of the annual general meeting for Paddy Power Betfair notes: “In Resolution 12, shareholders are being asked to pass a special resolution authorising the Company to change its name to Flutter Entertainment plc and amending the Memorandum and Articles of Association of the Company to reflect such change. “We believe that the corporate name of the Group should be reflective of the broader business and not just specific brands operated by the Group. Therefore, we consider that this is the correct decision in the context of the Group operating a growing number of diverse brands and operations.”The group has strengthened its global portfolio in recent months via a merger and acquisition drive. In February of this year, the group acquired a 51 per cent stake in Georgian operator Adjarabet for an initial cash consideration totalling £101m. While in May 2018, Paddy Power Betfair agreed to merge its Betfair U.S. division with fantasy sports operator FanDuel.Paddy Power Betfair has previously stressed that its 2019 strategy will involve targeting a number of additional organic M&A opportunities across the world.
Topics: Marketing & affiliates Sports betting 13th June 2018 | By contenteditor Marathonbet has signalled its “intention as a global brand” after becoming Premier League champions Manchester City’s first-ever global betting partner Marathonbet ‘signals intention’ with Man City deal AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address Marketing & affiliates Subscribe to the iGaming newsletter Marathonbet has signalled its “intention as a global brand” after becoming Premier League champions Manchester City’s first-ever global betting partner.Marathonbet will provide the matchday betting offering at City’s Etihad Stadium, with branded betting kiosks, for supporters once the 2018/19 season kicks off in August.The online bookmaker will also provide the club’s fans with exclusive digital content themed around the first team fixtures and pre-match previews. Supporters will also get the chance to win ‘money-can’t-buy’ experiences through the partnership.Marathonbet was the partner of City’s local rivals, Manchester United, until last month.Natalia Zavodnik, chief executive at Marathonbet, said: “We are delighted to be able to announce this global partnership with one of the most exciting clubs in world football.“The club share our ideas of innovation and providing their supporters and football fans alike with extraordinary odds, markets and experiences; something we saw with their record breaking 2017/18 season.“This announcement is a marker of our intention as a global brand and we can’t wait to get started.”Damian Willoughby, senior vice-president of partnerships at City Football Group, said: “We are delighted to welcome Marathonbet to Manchester City.“Marathonbet shares our commitment to providing fans across the world with the best possible matchday experience, whether that’s at the Etihad Stadium or following around the world through digital platforms.“Marathonbet has a great history of innovation and we excited by their plans to engage with City fans through this new partnership.”Related article: Marathonbet returns in Russia