With more than five million subscribers, Brock University alumnus Matthew Santoro has become a YouTube sensation. The Welland native will be the speaker at the Terry O’Malley Lecture Wednesday, March 2 at Brock.Santoro (BAcc ’09; MAcc ’10) creates engaging, in-your-face infotainment videos for his millions of YouTube fans. Known for his Top 10 lists and 50 Amazing Facts videos, Santoro always leaves viewers educated and entertained.Santoro will speak about “YouTube and the Impact of Social Media in Business,” at the 15th annual Terry O’Malley Lecture Wednesday at 7:30 p.m. at the David S. Howes Theatre.Created by St. Catharines native and advertising legend Terry O’Malley, the lecture honours O’Malley’s legacy as one of the most highly acclaimed creative talents in modern Canadian advertising. For the past 15 years, it has provided Brock University students with exposure to some of the best marketing and business communicators in Canada and across North America.Always insightful and engaging, the lecture provides students with information about the field of marketing and advertising and the many opportunities available to them post-graduation.
The migration of the great snipe Gallinago media was previously poorly known. Three tracks in 2010 suggested a remarkable migratory behaviour including long and fast overland non-stop flights (Klaassen et al. 2011). Here we present the migration pattern of Swedish male great snipes, based on 19 individuals tracked by light-level geolocators in four different years. About half of the birds made stopover(s) in northern Europe in early autumn. They left the breeding area 15 days earlier than those which flew directly to sub-Sahara, suggesting two distinct autumn migration strategies. The autumn trans-Sahara flights were on average 5500 km long, lasted 64 h, and were flown at ground speeds of 25 m s-1 (90 km h-1). The arrival in the Sahel zone of West Africa coincided with the wet season there, and the birds stayed for on average three weeks. The birds arrived at their wintering grounds around the lower stretches of the Congo River in late September and stayed for seven months. In spring the great snipes made trans-Sahara flights of similar length and speed as in autumn, but the remaining migration through eastern Europe was notably slow. All birds returned to the breeding grounds within one week around mid-May. The annual cycle was characterized by relaxed temporal synchronization between individuals during the autumn-winter period, with maximum variation at the arrival in the wintering area. Synchronization increased in spring, with minimum time variation at arrival in the breeding area. This suggests that arrival date in the breeding area is under strong stabilizing selection, while there is room for more flexibility in autumn and arrival to the wintering area. The details of the fast non-stop flights remain to be elucidated, but the identification of the main stopover and wintering areas is important for future conservation work on this red-listed bird species.