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first_imgYou may value the tactile feel of a printed page under your fingers, or the dusty smell of an old tome cracking open, but like it or not, e-reading is on the rise… and it’s likely to become a billion dollar industry for the first time this year. The data comes from a recent study by Forrester, which is full of interesting details about the e-book trade. The headliner is that the e-book market (not including e-reading devices) has shot up from only making around $150 million in 2008 to $966 million in 2009. This year is going to be even bigger. Like it or not, e-books are meteorically rising in popularity, and in ten years, will probably be the dominant mode of print.AdChoices广告One detail that’s even more surprising than the e-book market’s billion-dollar windfall is actually in the gadgets that people use to read their e-books. More than one-third of all consumers read e-books not on an e-reader or a smartphone, but on their laptops. In fact, more people read e-books on their laptops (35%) than on their Kindles (32%).These guys aren’t just trying out e-books on Amazon’s Kindle software for PC or Mac, either: they’re actually spending money. What this shows is that there’s still growth in the e-reader market: with a third of consumers reading e-books on their computers, a decent $99 e-reader would absolutely destroy. My guess is that Amazon is already planning to make the Kindle 4 that reader.Read more at CNetlast_img