first_imgDevelopers have had access to Apple’s next major OS update, OS X Mountain Lion, in beta form for a while now. As for the regular folks, Apple has only said that the update will be available in July, but here we are in the midst of July with no official word. This is about when whispers should begin circulating through the rumor mill, and indeed we’re now hearing that Mountain Lion is coming on July 24. The surprising thing is that the update will reportedly cost just $19.99.Apple’s previous updates have varied in price, but have been cheaper as of late. Lion only cost users $30, in stark contrast to Microsoft’s roughly $70 Windows 7 upgrades. An entire operating system for less than a Jackson might seem impossible, but Apple has a few things working in its favor.Firstly, Apple is making this update available exclusively through the Mac App Store. That means no discs to press and ship around. Apple also knows that by piping the update right into a user’s computer with the App Store, they are assured of very high rates of market penetration. Then of course, Apple has always been able to offer software cheaper because it makes so much money from hardware.The July 24th date is plausible not just because it’s in the month of July. That’s also the day that Apple reports it third-quarter earnings, and it’s sure to be a big number like it always is. What better way to celebrate than with the release of a new version of OS X?OS X Mountain Lion contains a new Notifications Center, Messaging app, voice dictation, and some visual tweaks. If that appeals to you, maybe you want to tentatively circle July 24 on your calendar.via BGRlast_img